Ready to request support and materials for your upcoming recruitment event?”
Click Here to be taken to the recruitment materials order form.
The 2023 Recruitment Guidebook
Recruiting Resources for Packs, Troops and Crews
Click on each image to be taken to a guidebook full of ideas on how to invite new families to join you.
[/vc_column_text][vc_row_inner][vc_column_inner width=”1/4″][vc_single_image image=”8634″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://www.seqbsa.org/wp-content/uploads/2020/06/Cubs-Recruitment-Idea-Book.pdf” title=”Cub Scouts”][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”8636″ alignment=”center” onclick=”custom_link” title=”Scouts BSA ” link=”https://www.seqbsa.org/wp-content/uploads/2020/06/Scouts-BSA-Recruitment-Idea-Book-1.pdf”][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”8637″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” title=”Venturing” link=”https://www.seqbsa.org/wp-content/uploads/2020/06/Venturing-Recruitment-Book.pdf”][/vc_column_inner][vc_column_inner width=”1/4″][vc_single_image image=”8635″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” title=”Exploring” link=”https://www.seqbsa.org/wp-content/uploads/2020/06/Exploring-Recruitment-Book.pdf”][/vc_column_inner][/vc_row_inner][vc_column_text]Recruiting a consistent number of Scouts each year ensures that your Pack, Troop, Post or Crew is sustainable with a strong program for current and future Scouts.
With new Scouts also comes new parents that can take on leadership roles in the unit. By having well planned recruitments, you are laying the foundation for a strong Scouting program that will serve your community. This website and guidebook will walk you through how to make any recruitment you hold a success.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1689290706445{margin-top: 0px !important;border-top-width: 0px !important;padding-top: 0px !important;border-radius: 4px !important;}”][vc_column][vc_column_text css=”.vc_custom_1689290970783{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 0px !important;border-bottom-width: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]
6 Steps for a Successful Recruitment Event
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STEP 1. Prepare
Having a well planned and robust program to is key to attracting new families and retaining current Scouts.
The work done ahead of the campaign/joining event will determine its outcome.
[/vc_column_text][vc_separator color=”custom” border_width=”10″ accent_color=”#ffb225″][/vc_column_inner][vc_column_inner width=”1/2″][vc_tta_accordion][vc_tta_section title=”Fall 2023 Recruitment Guidebook” tab_id=”1688759198953-d5033cfa-0d58″][vc_column_text]Definitive resource guide for your campaign.
Broken into the 6 Steps for a Successful Recruitment
Click Here to Download![/vc_column_text][/vc_tta_section][vc_tta_section title=”Membership Plans” tab_id=”1689290987011-9e3c2326-6f5c”][vc_column_text]A great result starts with a well-thought plan. Use this guide to with your unit leadership to set the course for welcoming new families and preparing the future of your unit.
Download Scouts BSA[/vc_column_text][/vc_tta_section][vc_tta_section title=”New Member Coordinators” tab_id=”1688761264167-8a14ac96-9925″][vc_column_text]Identify a few current families to serve as the new member welcome team during your recruiting drive.
Learn about the New Member Coordinator Role[/vc_column_text][/vc_tta_section][vc_tta_section title=”Event Backdater” tab_id=”1688759198954-5cec2b03-4557″][vc_column_text]Use this planning tool to enter your unit’s recruiting event and get an easy checklist of items to prepare and promote for a great turn-out.
Recruitment Event Back dater Sample
(Right Click and Select Save As to Download)[/vc_column_text][/vc_tta_section][vc_tta_section title=”BeAScout Pin Updates” tab_id=”1688760734913-b0e46241-4e3d”][vc_column_text]
BEASCOUT.ORG is a website where people who are curious about scouting can enter their zip code and find Packs, Troops or Crews nearest to them.
Families can request more information about joining and you can send them applications directly! This tool will also assist with providing up-to-date registration information so that they can attend your Joining Night or other recruiting events.
Unit Key 3’s can update their information at my.scouting.org in “Organization Manager” under “Unit Pin.”
Check out the video tutorial and update your pin today:
Setting Up Your BeAScout Unit Pin from Boy Scouts of America on Vimeo.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Online Registration How-To” tab_id=”1688760715246-c5ffb274-dc75″][vc_column_text]Make it easy for families to find and apply to your unit online.
Online Unit Registration Guidebook
Scouting.org Online Registration Resource page[/vc_column_text][/vc_tta_section][vc_tta_section title=”Registration Fee Resources” tab_id=”1688761266560-afaabc27-efad”][vc_column_text]Effective August 1, 2023, The Boy Scouts of America is changing the structure of registration fees. For more information click here.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Webinars & Trainings” tab_id=”1688761235537-88837e30-c386″][vc_column_text]National Recruiting Webinar Library
June 2021 Recruiting Webinar Video
June 2021 Recruiting Webinar Slide Deck
School Access & Peer to Peer: Video | Slide deck[/vc_column_text][/vc_tta_section][/vc_tta_accordion][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner width=”1/2″][vc_separator color=”custom” border_width=”10″ accent_color=”#a0a0a0″][vc_column_text]
STEP 2. Invite
Successful recruitment happens when families have been invited to come. The most common response to “Why haven’t you joined Scouting” is “We’ve never been invited.”
Many families see our posters, yard signs and fliers but it does not equate to an invitation.
While they are important, the personal invite is the most successful recruitment tool.
[/vc_column_text][vc_separator color=”custom” border_width=”10″ accent_color=”#a0a0a0″][/vc_column_inner][vc_column_inner width=”1/2″][vc_tta_accordion][vc_tta_section title=”Creating an Invitation List ” tab_id=”1688762148799-edf4467f-2f81″][vc_column_text]An invitation list is the collection of names and contact information for prospective Scouting families. It is used to extend a personal invitation to families to come to your events and join Scouting.
Click Here to Download[/vc_column_text][/vc_tta_section][vc_tta_section title=”Flyers, Posters, Signs” tab_id=”1688762148800-4f2fcb3b-9f92″][vc_column_text]Distribute flyers, posters and signs at schools, churches, community events, and public places.
Contact the Office or fill out this form for assistance with a custom order:
Find hi-res and current imagery at the BSA Brand Center for download:
Cub Scout Recruitment Brand Center
Scouts BSA Recruitment Brand Center
Venturing Recruitment Brand Center
Sea Scouts Recruitment Brand Center
Exploring Recruitment Brand Center[/vc_column_text][/vc_tta_section][vc_tta_section title=”Peer to Peer” tab_id=”1688762148800-40018d4c-3f0e”][vc_column_text]Printable cards that Scouts can hand out cards:
A limited amount of pre-printed cards are available by request. These pre-printed business card sized cards can be customized with your Pack/Troops’ information and are designed to be given out as personal invitations to the friends of your scouts/adult volunteers. Available for Scouts BSA and Cub Scouts.
Fill out the Recruitment Material Request form or contact the Council Office for more information.
[/vc_column_text][/vc_tta_section][vc_tta_section title=”Welcome Back Lapsed Scouts” tab_id=”1688762148801-c1057099-32b6″][vc_column_text]This Section is Coming Soon[/vc_column_text][/vc_tta_section][/vc_tta_accordion][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1688762334040{border-radius: 4px !important;}”][vc_column][vc_row_inner][vc_column_inner width=”1/2″][vc_separator color=”blue” border_width=”10″][vc_column_text]
STEP 3. Promote
It is important to promote your recruitment events early and often. This requires that your recruitment’s are scheduled with enough time to get the word out.
Promotion of any recruitment should start 30 days before the event.
[/vc_column_text][vc_separator color=”blue” border_width=”10″][/vc_column_inner][vc_column_inner width=”1/2″][vc_tta_accordion][vc_tta_section title=”Marketing Materials” tab_id=”1688763392477-671f53b5-df0e”][vc_column_text]Order your materials here with coordinated help from council staff.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Campaign Kit for Recruitment Marketing” tab_id=”1688763392477-f4ebee2e-86d6″][vc_column_text]Developed by the National Marketing Support Committee, and providing links to marketing resources created by the Boy Scouts of America National Marketing Team, the easy-to-use guide provides strategies and simple, effective tactics proven to grow Scouting.
Click here to Download[/vc_column_text][/vc_tta_section][vc_tta_section title=”Online & Social Media” tab_id=”1688763392477-937d607e-8068″][vc_column_text]Social Media Images:
Cub Scout Social Media Images & Playbook
NextDoor
Facebook Event Templates
Cub Scouts[/vc_column_text][/vc_tta_section][vc_tta_section title=”Paid Facebook Promotion & Geofencing” tab_id=”1688763392478-0476daf7-c1ba”][vc_column_text]Geofencing Webinar
“How to Put Scouting on the Map with Google” (Video)[/vc_column_text][/vc_tta_section][vc_tta_section title=”School and Peachjar” tab_id=”1688763392478-b8a36114-24df”][vc_column_text]Fillable PDF’s for Peachjar
Scouts BSA (Girls)[/vc_column_text][/vc_tta_section][vc_tta_section title=”In Person” tab_id=”1688763392478-48938126-6729″][vc_column_text]“Find Scouting Near You” Sign with QR Code to BeAScout[/vc_column_text][/vc_tta_section][vc_tta_section title=”Custom Videos” tab_id=”1688763392479-057523d7-bd91″][vc_column_text]Use these custom videos to spread the word about scouting. Share them on social media and with your prospective families.
| Scout Talk Videos- Cub Scouts |
5 Questions about Cub Scouting
|
[/vc_column_text][/vc_tta_section][/vc_tta_accordion][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1688762334040{border-radius: 4px !important;}”][vc_column][vc_row_inner][vc_column_inner width=”1/2″][vc_separator color=”green” border_width=”10″][vc_column_text]
STEP 4. Enroll
Everything done up to know has been so that new families are aware of how, when and where to join Scouting. It is important that every recruitment is set up so that new families can and want to sign up. Most families come to recruitment events with the intention of signing up. Use the below resources to ensure they do.
[/vc_column_text][vc_separator color=”green” border_width=”10″][/vc_column_inner][vc_column_inner width=”1/2″][vc_tta_accordion][vc_tta_section title=”Sign Up Sheet” tab_id=”1688766014344-8dd613ef-d128″][vc_column_text]Welcome interested families and get their info right away with a sign up sheet
Contact the Council for a sign up roster, and registration packets.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Styles of Joining Events” tab_id=”1688766014344-c4de969c-7d3c”][vc_column_text]Conducting a recruitment event using the Station model – (coming soon!)
Conducting a recruitment using the Group Presentation model- (coming soon!)[/vc_column_text][/vc_tta_section][vc_tta_section title=”Youth and Adult Applications” tab_id=”1688766014346-4f239e21-8c53″][vc_column_text]BSA Youth Application
Letter to Prospective Volunteers (Steps Needed to Register)
Information on AB506 and Mandated Reporter Training[/vc_column_text][/vc_tta_section][vc_tta_section title=”Welcome Packet” tab_id=”1688766014346-01ae2d68-46eb”][vc_column_text]For every new cub scout who attends your join event, Sequoia Council provides a Welcome Packet. Here are copies of the contents:
New Member Checklist Coming Soon!
Cub Scouts and Your Family (English)
Cub Scouts and Your Family (Spanish)
Resources for New Scouting Families (English)- Coming Soon!
Resources for New Scouting Families (Spanish)- Coming Soon![/vc_column_text][/vc_tta_section][/vc_tta_accordion][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1688762334040{border-radius: 4px !important;}”][vc_column][vc_row_inner][vc_column_inner width=”1/2″][vc_separator color=”custom” border_width=”10″ accent_color=”#ce1126″][vc_column_text]
STEP 5. Engage & Connect
It is important to engage new families quickly and consistently from the time they sign up. New families want to hear from you and are excited to start their Scouting adventure. Make sure they get connected with their den and receive personal invites to meetings and activities. Use the resources below to consistently engage with new families.
[/vc_column_text][vc_separator color=”custom” border_width=”10″ accent_color=”#ce1126″][/vc_column_inner][vc_column_inner width=”1/2″][vc_tta_accordion][vc_tta_section title=”New Family Resources” tab_id=”1688767581634-907aea69-57aa”][vc_column_text]Welcome Email template – HERE
*NEW* 2023 Cub Scout Parent Guide–
Welcome to Cub Scouts One-Pager – provide this easy-to-use document to new families to make sure they know key details and feel welcomed.
Scoutbook Parent Set Up tutorial (video link)
Cub Scout New Family Pamphlets:
Welcome New Cub Scout Family_English
Welcome New Cub Scout Family_Spanish
Parent Orientation Agenda – HERE
[/vc_column_text][/vc_tta_section][vc_tta_section title=”Recruiting Adult Volunteers” tab_id=”1689627411312-d5400858-de7f”][vc_column_text]Adult Recruitment Playbook
Family Talent Survey (Cub Scouts- English)
Family Talent Survey (Cub Scouts- Spanish)
Parent Talent Survey (Scouts BSA)[/vc_column_text][/vc_tta_section][/vc_tta_accordion][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
Step 1. Prepare
To successfully recruit new families, a well-planned and robust program is crucial.
Once your program is planned a complement recruitment plan can be created. Use the Recruitment Playbook to work through your fall recruitment plans.
Step 2. Invite
Successful recruitment happens when families have been invited to come. The most common response to “Why haven’t you joined Scouting” is “We’ve never been invited.”
Many families see our posters, yard signs and fliers but it does not equate to an invitation.
While they are important, the personal invite is the most successful recruitment tool.
Step 3. Promote
It is important to promote your recruitment events early and often. This requires that your recruitment’s are scheduled with enough time to get the word out.
Promotion of any recruitment should start 30 days before the event.
Step 4. Enroll
Everything done up to know has been so that new families are aware of how, when and where to join Scouting. It is important that every recruitment is set up so that new families can and want to sign up. Most families come to recruitment events with the intention of signing up. Use these resources to ensure they do.
Step 5. Engage and Connect
It is important to engage new families quickly and consistently from the time they sign up. New families want to hear from you and are excited to start their Scouting adventure.
Make sure they get connected with their den or patrol and receive personal invites to meetings and activities. Use these resources to consistently engage with new families.
