Tools, ideas, and templates to help your Pack, Troop, Crew, or Ship connect with your community.
Your unit has a story worth sharing. Sequoia Council provides practical resources to help you welcome new families, promote events, celebrate achievements, and share the adventures of Scouting.
You don’t need design experience or a big marketing budget to create materials that look great. Whether you’re creating a recruitment flyer, planning a membership campaign, or updating your social media, these resources will help you present your unit with confidence and follow Scouting America’s branding guidelines.
Resources to help Sequoia Council units promote Scouting with a consistent, professional look.
- Official Scouting America logos and brand assets
- Flyer and poster templates for unit events and activities
- Recruitment materials to welcome new families into Scouting
- Social media graphics to share your unit’s adventures and achievements
- Brand guidelines for fonts, colors, and design
- Videos, photos, and materials ready for printing
Bring your unit’s ideas to life with templates that help Sequoia Council Scouts and volunteers create polished materials, regardless of design experience.
- Recruitment flyers to welcome new Scouts
- Join Night postcards to connect with local families
- Popcorn sale materials to support your unit’s fundraising
- Graphics for unit activities and council events
- Facebook cover photos to showcase your unit
- Instagram Reels thumbnails to highlight Scouting adventures
- Certificates and awards to celebrate achievements and service
Social Media (Facebook & Instagram)
Show your community the adventures, friendships, and opportunities your unit offers.
- Post regularly. Aim for two or three posts each week.
- Share real photos of your Scouts with appropriate permission.
- Recognize rank advancements, awards, and personal accomplishments.
- Showcase camping, hiking, STEM activities, and community service.
- Share the stories behind your activities and what Scouts learned.
- Use hashtags such as #SequoiaCouncil #ScoutingAmerica #ScoutsBSA #CubScouts.
- Tag local places and community partners when relevant.
- Keep captions short and welcoming. Invite families to attend a meeting, join an activity, or learn more.
